CUE Platform Update: Fanimation, PostUp Face Fusion, and Look-A-Like Cam

3 New CUE Releases for Football Season

College football is back and the NFL season is underway. Packed stadiums mean more moments worth putting on the big screen, and CUE has three new releases built for exactly that: Fanimation, PostUp Face Fusion, and an easier way to run Look-A-Like Cam.

What has CUE released this football season?

CUE has released three AI-powered fan engagement features for sports teams and live events:

• Fanimation: transforms a live camera feed in real time using an AI prompt.
• PostUp Face Fusion: turns a fan's photo into an AI-generated video inside PostUp.
• Look-A-Like Cam: automatically matches fans with celebrities, players, mascots, or custom characters from a curated library.

What is Fanimation?

Fanimation transforms your live camera feed in real time based on a prompt you type. Imagine it. Prompt it. Fanimate it.

There is no QR code, no fan submission, and no waiting. Fanimation fits directly into your existing production workflow, so your team can transform a crowd shot live during the game.

How can teams use Fanimation?

Teams can use Fanimation live during events or to create pre-recorded content. Common uses include:

• Live in-game moments: transform the crowd on the video board as it happens.
• Player features: add an AI-transformed look to player intros and spotlights.
• Hype videos: create pre-recorded content for pregame and big moments.
• Sponsor moments: build branded transformations sponsors can own.

A free trial of Fanimation is available now, request it here!

What is PostUp Face Fusion?

PostUp Face Fusion is a new add-on to PostUp, CUE's fan photo submission product. PostUp already offered AI photos. Face Fusion adds AI video.

Here is how it works:

• Fans take a photo and choose a filter.
• Within seconds, they see themselves transformed into an AI-generated video with a new look and a new scene.
• Every submission runs through moderation before it appears on the big screen.
• Fans get their creation to save and share.

How is Face Fusion different from Fanimation?

Fanimation transforms the crowd live on the video board using your camera feed. Face Fusion delivers a similar AI transformation on the fan's own phone, through PostUp. One works at the scale of the whole venue, the other puts each fan in their own video for a fully moderated experience

What to know about the new Look-A-Like Cam?

Look-A-Like Cam makes it an easier activation to run, with two ways to execute:

• Live Camera: use a live camera shot and let the system automatically find a match from your curated library of the fans you choose to put in the spotlight, and see their reaction live when their look-a-like is revealed.
• Fan-driven: fans take a selfie, get their match, and record their reaction for playback on the big screen putting them in control, eliminating any risks for you!

Both options remove the manual work that usually comes with look-alike segments. No printed sheets, no radioed section numbers, and because every match comes from your curated library, no surprise matches.

How can I see these new CUE features in action?

You can try Fanimation for free or book a live demo of any of these releases with the CUE team.

• Try Fanimation: Start your free trial
• See all three live: Book a demo

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