Fans in the Show at the ICC Women's T20 World Cup 2026

33 matches. Seven venues. 12 teams. One fan experience that ran across all of it.

The event

The ICC Women's T20 World Cup 2026 was the largest edition of the tournament to date. Twelve teams, up from ten, playing 33 matches across 24 days at seven grounds in England: Edgbaston, Old Trafford, Headingley, The Hampshire Bowl, Bristol County Ground, The Oval and Lord's. Opening match at Edgbaston on 12 June, semi-finals at The Oval, final at Lord's on 5 July.

Production partner RWS Global brought CUE in to power the in-venue fan experience across every one of them.

The challenge

A multi-venue tournament is a different task than a home season. Seven grounds, different crowds, different capacities, different operators, and a big screen at each one that needs to feel like the same tournament.

RWS Global needed activations that could run at any venue without a rebuild, be operated by a rotating pool of tech managers and producers, and work for all twelve competing nations rather than just the hosts.

The products used

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Fanatic Filters was the centerpiece of the build. CUE designed a single cricket helmet and rendered it in the colors of all twelve competing nations, so a fan on the big screen appeared in the kit of whichever side they had come to support. One asset, twelve versions, ready before the group stage started and usable at any ground on any matchday.

‍PostUp drew the strongest fan response of the four products, with more than 2,000 photos submitted across the tournament and placed into a branded World Cup frame on the big screen.

Trivia Mania ran as a tournament-wide quiz with close to a thousand players taking part, and new questions added mid-tournament as the group stage played out.

FanSee put over 700 supporters on the big screen live form their own phones. While only one venue ran the activation, it was a success.

All four ran off a single machine at each venue. Operators switched between products in browser tabs. No app download for fans, just a QR code, and every scan an opportunity to capture opted-in fan data at the venue.

Running four products meant a fan had more than one way to be engaged. A photo on the big screen with PostUp, Trivia during a break, or their face in the custom helmet filter. You're not asking a fan to participate once. You're giving them the chance to be engaged all match.
- Mia Morrissey, CUE International Client Success Manager

Two World Cups, one summer

Big tournaments do not take turns.

While the Women's T20 World Cup ran across seven English grounds, CUE was live at the World Cup across the US, Canada and Mexico through the same weeks. Different sports, different time zones, different operators, one platform running all of it.

A second global tournament does not cost the first one anything.

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