Connect Engagement to Your Production System

CUE provides data feeds for several of our most popular products including PostUp, Trivia, Polling, Noise Meter and Light Show, allowing outputs from our platform to be seamlessly integrated into third-party systems. We offer web-based data feeds (https) formatted as XML or JSON as well as UDP triggers for light shows. This enables operators to take CUE-generated data and render it directly within their existing graphics engines or production workflows.

But this isn’t just about access to data... it’s about control.

We know control rooms are already complex environments, multiple systems, multiple operators, and constant pressure to execute flawlessly. CUE is built to complement that setup; handling engagement and moderation while also giving you the flexibility to integrate outputs into your existing production tools.

• Trigger activations from your control system – Launch experiences alongside audio, lighting, and graphics to ensure everything hits in sync
• Render outputs your way – Build graphics in your system, for your unique outputs, that display real-time data and content captured through CUE's mobile platform.
• Maintain visual consistency – Design graphics within your system to match the look and feel of your overall production

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How Teams Are Using CUE in Production

CUE is already being used alongside production systems in a variety of ways. PostUp content will be pushed to projection surfaces as part of a live demonstration at NAB next week. Text-only PostUp outputs have been integrated into live show environments, with DISGUISE powering real-time fan messages across ribbon displays during the Phil Wickham tour. Ross Dashboard is being used to trigger lighting, graphics, videos, and the CUE light show simultaneously with one button click. Teams are also building fully custom graphics within their existing systems using CUE data feeds, like the Orlando Magic integrating PostUp with Ross XPression and the Minnesota Vikings using Trivia and Polling to power dynamic, on-brand graphics. In each case, CUE is supplying real-time fan data and content, while production teams control how it’s designed, triggered, and displayed.

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Why It Matters

CUE does one thing extremely well: fan engagement. We create seamless experiences that connect the video board to fans’ phones, turning passive audiences into active participants. From interactive content to reward-based moments, our platform drives:

• Higher-value brand engagement
• More opportunities to reward fans
• First-party data collection from targeted audiences
• Direct purchase pathways through digital offers and coupons

At the same time, production teams and partners excel at delivering high-quality, polished show experiences, so when CUE integrates into those existing tools, it becomes a powerful combination, best-in-class engagement, delivered through best-in-class production.