Case Study: Riley Green Ain't My Last Rodeo Tour

Introducing new fan engagement opportunities has allowed fans to share photos and videos and play trivia from their cell phones before and between set changes.

Fans have loved the opportunity to participate and become more immersed in the concert experience while the tour simultaneously collects data to grow its email campaign.

Gathering email addresses at concerts is an effective way to capture the enthusiasm of fans. This provides a direct means for retargeting campaigns in the future. Requesting this information at the time helps build connections that fuel personalized content, exclusive offers, and updates about upcoming events. This maximizes engagement and loyalty over time.

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From the opening night of the tour, the buy-in from the audience has exceeded our expectations, opening new opportunities to retarget and super-serve the fans.

- Daniel Miller, Fusion Music

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FanSee is a web-based platform that uses QR codes to live stream fans to a video board on their mobile phone. Fans love sharing and seeing other fans on the screen prior to the concert creating a sense of community and a contagious energy at each venue.

PostUp is an event-driven platform in which user-generated content from various sources can be aggregated and moderated for real-time display. It has allowed fans to share photos anytime or anywhere without the need for social media, making it more accessible to fans of all ages. In addition, fans can scroll through the image library to view all posts shared by fellow fans.

Trivia Mania is a mobile game that enables fans to test their knowledge about Riley Green's personal and professional life using their phones. Synchronized with the video display, it features a live leaderboard, which helps build a stronger connection between the artist and the audience, resulting in a more enjoyable event.