CUE created the first app-based light show using patented data-through-sound tech. Now, we offer both app and web options, giving teams, tours, and brands the flexibility to engage fans anywhere.
CUE the Lights
Picture this: you’re in control of the entire crowd’s phones, using the screen, flashlight, speaker, and camera to create stunning light shows like nothing else they’ve ever experienced.
The best part? You don't need a massive stadium or pitch-black room to experience the magic. The joy of being part of a dazzling light show is real – no matter where you are.
Connect your Way
Integrate with your existing app or run fully through the web. Embed a direct link or use a QR code so fans can join instantly.
Easy setup, seamless engagement.
No WiFi/Service,
No Problem
App-Based: Works offline using inaudible audio — no Wi-Fi, cell service, or hardware needed.
Web-Based: Joins through a browser; requires minimal connectivity for instant access.
Your Brand, Center Stage
Fully customizable: add branding, visuals, and post-show redirects to websites or digital rewards. Build sponsor visibility into every moment.
Eliminate Unncessary Waste
Skip the single-use wristbands. With CUE, you save time, reduce waste, and make a positive impact, all while delivering a smarter, greener fan experience.
Engage Fans. Drive Results.
Light up the moment, and what happens after. Redirect fans to games, offers, or selfie cams to keep them engaged, capture data, and reward participation instantly
Why Teams and Brands Choose CUE
We’ve been creating mobile light shows longer than anyone, from the first app-based system to today’s web-based activations.
No hard ware, no waste, simply proven performance and flawless visuals.
Powered by the CUE Platform
Every Light Show is built within the same ecosystem as our other products, with a familiar interface, shared analytics, and seamless integration with other products opportunities are endless.
Choose the Light Show That Fits You
For over a decade, we’ve powered the light shows that light up the crowd. Let’s build yours.
We use a handful of CUE products, the light show being the most impactful, the most visible one. We plan a lot of our camera shots around knowing, if our cheerleaders are on this part of the field, what are our lights looking like behind it to try to create that extra wow moment. The light show is super impactful, it has really helped us out in night games for when we really like to do it up. We try to find those moments where folks can be at the game and look down and be like, Wow, that was that was something cool that I got to be here for.
Arthur Kuh
Senior Manager, Game and Event Creative
Minnesota Vikings
"Having our cell phone light show for player introductions and half time acts has let our fans really be a part of the show. I have been been a part of Super Bowl atmospheres, AFC Championships, College Football Playoffs, so to hear all the comments from the fans and the players saying that we have an unmatched home field experience is our whole thing. We are trying to replicate that every game to make sure fans are energized and help our team win the game."
Alex Schweppe
Game and Event Entertainment Manager
Cincinnati Bengals
"The ability to capture so many cell phone feeds in such little time is pretty amazing. For a typical fan cam we have about six cameras, now we are a multiplying that by over 1000. This gives us an opportunity to capture different areas of the stadium that our stick cameras could never really capture before."
Zach Weaver
Director Scoreboard Operations
Kansas City Royals
"The light show was a big success with almost 60% in stadium adaptation and a very pleased commercial main partner. The platform was easy to use, and the guidance of the CUE team was helpful even though we are in different time zones. We are excited to see how this partnership around matchday experience can further evolve in the future."
Sophie M'Sallem
Marketing Director
RSC Anderlecht
"CUE is one of the best fan experience items we added to our game day since our center-hung scoreboard. Instantly, fans felt more a part of the game. If you want your fans to have a truly immersive experience, this takes it to another level."
Jimmy Delaney
Associate Athletic Director
University of Tennessee
"We used FanSee! a lot at the Baseball World Classic and it added a ton to the show! I would definitely use it again."
Bob Becker
President
Van Wagner Productions
"During our biggest games of the year, CUE provided a unique, fan-friendly light show that increased the energy and atmosphere in the arena on game day. Our fans loved the experience!"
Leon Costello
Director of Athletics
Montana State University
"Witnessing the stadium light with the CUE-powered smartphone light show was truly remarkable. The overwhelming response from our fans, turned the venue into a breathtaking spectacle. We created an unforgettable experience, reflecting the passion and unity of our fans. "
Omar Abulfaraj
Sponsorships, Sales and Match Day Operations Director
Al-Ittihad Club
"One of my favorite moments of the playoffs was when we invited our crowd to raise their torches when the dragon came out. Everyone's phones were blinking and vibrating; it was a perfect immersive experience for our fans."
Andrew Abrams
VP and Executive Producer
Vegas Golden Knights
We’re ready to take your show to the next level!
Get an in-depth understanding of how our solution can benefit you and find answers to all your questions.