Elevating Fan Engagement at the 2025 Caribbean Premier League

Transforming the Caribbean Premier League Fan Experience

The Caribbean Premier League (CPL) is redefining cricket fan engagement with interactive technology, mobile-first activations, and sponsor-driven value. Together with CPL, CUE has delivered activations like smartphone-powered Light Shows, FanSee, and Fanatic Filters, turning every match into an interactive experience that connects fans across legendary Caribbean stadiums across the league.

Interactive Features That Drive Fan Engagement

Through in-app polls, trivia, and prediction games, fans are no longer just spectators; they’re active participants. These CPL digital activations keep fans engaged in stadiums and at home, boosting loyalty and strengthening connections throughout every event.

Creating Sponsorship Value Through Sports Activations

CUE’s fan engagement tools are built for sponsor integration, from branded light shows to sponsored trivia. These activations deliver measurable ROI by combining fan excitement with valuable data capture, helping CPL create stronger sponsor relationships and new revenue opportunities.

Growing CPL’s Mobile Fanbase and Digital Reach

A major goal for CPL was to increase app downloads and digital engagement. By integrating features like Bouncer Dash, an endless runner–style mobile game where fans dodge obstacles and collect cricket balls to climb the leaderboard, and the Light Shows directly into the CPL app, we gave fans compelling reasons to download and engage, driving both app growth and first-party data collection. This allows CPL to collect valuable data from their fans that can be used to help tailor future experiences.

A Partnership Redefining Cricket Fan Engagement

The CUE and CPL partnership is setting a new standard for sports fan engagement, proving that mobile-first activations can elevate the game-day experience while delivering long-term value.