Customer Success Story: How PostUP Supercharged Fan Engagement for Hot Wheels Monster Trucks Live

Hot Wheels Monster Trucks Live has been thrilling audiences nationwide, but they needed a way to elevate fan engagement at scale. With events across 48 locations and varying crowd sizes, the team sought a simple, fast, and fun solution to boost participation—especially on social media.

That’s where PostUP came in. When Brett Pegler, Vice President, Marketing: Family Entertainment Holdings, explored the platform, he saw an opportunity to streamline engagement and drive more fan interaction than ever before. The transition to PostUP was effortless, and the impact was immediate:

✅ Over 50,000 participants engaged since July 2024
✅ Over 5,000 total fan hours engaging with the Hot Wheels brand
✅ 37,000+ prizes awarded

‍

The simplicity of PostUP was key. Fans scanned a QR code and instantly shared their experiences—no barriers, no complicated steps. This frictionless approach transformed fan engagement.

To further extend the engagement and create new opportunities for partner brands, they have introduced incentives for participants including:

🎟 Thank You & Social Media Follow-Ups – Encouraging fans to follow Hot Wheels Monster Trucks
🛍 Merchandise Promotions – Free glow sticks and branded items
🏆 Contests & Giveaways – Collaborations with brands like Westgate Resort & Meijer
📚 Local Promotions – Mathnasium’s free month of K-12 math instruction

These initiatives led to a 20% increase in participation compared to traditional engagement methods.

"We’ve seen more participation, more engagement, and a much smoother process for both us and our fans. It’s a no-brainer for our tour." - Brett Pegler, Vice President, Marketing: Family Entertainment Holdings

With PostUP’s ability to scale engagement effortlessly, Hot Wheels Monster Trucks Live is set to keep fueling fan excitement across the country—one event at a time.

‍

Read more customer stories here.