CUE and BIG Creative: Crafting Next-Level Brand Activations

We are proud to announce a new partnership with BIG Creative, helping brands deliver next-level activations where bold creative meets powerful mobile engagement to captivate audiences, amplify reach, and drive measurable results.

With deep roots in the sports, music, and entertainment industries, our teams have often worked alongside the same brands, agencies, and venues. That shared experience means we not only understand the landscape but know exactly what works, and how to execute quickly and effectively. Together, we streamline the entire process of bringing immersive brand experiences to life, from concept to execution, with speed, creativity, and measurable impact.

Our platform transforms existing brand content and campaigns into interactive, mobile-first experiences that boost participation and extend reach. BIG Creative brings award-winning creative, strategic insight, and authentic storytelling, ensuring every activation feels polished, cohesive, and powerfully on brand.

"Our collaboration with BIG Creative represents a significant step forward in our mission to revolutionize fan engagement while forming deeper partnerships with our clients," said Rich Meyers, VP of Client Experience at CUE. "By offering the opportunity to integrate our interactive platform with BIG Creative's exceptional content and storytelling, we are empowering brands to forge deeper connections with their audiences, with real ROI."

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Why This Partnership Matters:

Smarter Brand Engagement: By blending imaginative concepts with interactive mobile engagement, we deliver experiences that captivate audiences and keep brands top of mind, whether at live events, on broadcast, or in targeted locations.

Deeper Industry Expertise: With years of experience and trusted relationships across the same networks, we collaborate seamlessly, move fast, and address each project’s unique needs with precision.

Real-Time Data & Measurable Results: Every activation is designed to engage and deliver actionable data, helping brands refine their marketing and maximize ROI.

A Fully Integrated Team: From the initial creative brainstorm to the final audience interaction, we work in lockstep, aligning creative vision with mobile engagement to deliver cohesive, high-impact campaigns.

Scalable, Flexible Solutions: Whether it’s a one-time activation or a multi-venue campaign, our partnership offers scalable solutions that grow with your brand.

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"Partnering with CUE allows us to bring our clients' stories to life in dynamic, interactive ways," said Will Posthumus, founder and CEO of BIG Creative. "Together, we are aiming to set a new standard for brand experiences that align advanced technology, creative storytelling, and actionable data. We believe in the products and the people at CUE. We are excited to work closely moving forward to merge exceptional experiences with interactive technology that supports the business goals of the modern sports and entertainment entities we work with."

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About CUE:
CUE powers mobile engagement and interactive experiences that drive participation, revenue, and real-time data. Whether at live events or through digital activations, our platform connects brands and audiences in memorable, measurable ways.

About BIG Creative:
BIG Creative is a full-service creative agency specializing in brand storytelling, experiential marketing, and strategic communications. Focused on authenticity and cultural relevance, BIG Creative crafts compelling narratives that resonate with diverse audiences and elevate brand presence across platforms.

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